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About Vinoth Shankaran

Vinoth Shankaran is Guest Post Lab's resident evangelist. He is a major content and UX junkie who loves typography and is constantly in search of new beautiful typefaces.

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Anyone who”s been creating content on a consistent basis knows how important it is for your content to reach the right people in order for it to become successful.

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found people on oDesk to do it for us ;)

3. Twitter

Twitter is a very powerful medium for outreach, if used properly. Based on the story we have different strategies for Twitter

(A) If it”s Egobait or we”re talking about someone in the post, get them involved. We did this primarily by doing mentions to people who were included within the content. The job became easier if we had prior contact with the person; we”d just email them and ask them to Tweet about the article.

(B) Tweet to other relevant users who haven”t been mentioned within the post but would retweet. This is a no-brainer. Before we even create content,

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4. Old School

Sometimes, we create content that we are dead sure will be interesting to a large section of people. But, it”s almost impossible to get in front of all of these people by just machine gunning via Twitter or Facebook.

Under these circumstances:

(A) We reach them directly via their website. While not annoying them to death, we ask them to check out an intereting tip, tool or hack that we created to see if we could engage them in a larger conversation.

(B) Facebook Graph Search is… AWESOME! A lot of times, we just use Graph search to get in front of people by using queries like “Likes X and works as Blogger”

And, finally.. Scaling “em all

Any of these strategies are useless unless you can scale them — considering the fact that you”ll be creating at least a dozen pieces of content on any given month. Here”s the tl;dr on how we scale our content outreach.

  1. Publish post and email back @ mention back anyone who was mentioned within the content –> the article author does this themselves
  2. Tweet, Facebook, Google via official accounts
  3. Post on inbound.org (replace this with any other site you have in your industry) –> Get some of our followers the story so that they can upvote if they find it interesting
  4. Find someone on oDesk to post it on a few Facebook Groups; if it works, have them post it on others too
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  6. Find soemone on oDesk to contact a select list of influencers via their websites –> They can get a list of influencers by searching on Google or Twitter
  7. Use Graph search to send out 4-5 messages to the top authorities you can find –> Do this yourself

About Vinoth Shankaran

Vinoth Shankaran is Guest Post Lab's resident evangelist. He is a major content and UX junkie who loves typography and is constantly in search of new beautiful typefaces.

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About Vinoth Shankaran

Vinoth Shankaran is Guest Post Lab's resident evangelist. He is a major content and UX junkie who loves typography and is constantly in search of new beautiful typefaces.

Posted in SEO

How To Manage Bad Clients

We've all had tough clients. Sometimes, it's a problem with the service match or other times, clients can just be downright unreasonable.

We asked some industry guru's how they deal with their tough clients.

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Daniel Smulevich, Verve Search

Over-demanding clients are actually quite common in the industry, especially when dealing with family businesses. For them you are not only an SEO, but a PPC, UX, CRO, branding expert, yet they are not ready to pay for all of that, and, even worse, often don't feel confident in disclosing some internal data.

I remember facing this situation with one of my first private clients, where I ended up spending several extra hours educating the client, so that they could perform the routine tasks by themselves and just be consulted on the strategy. It wasn't a very profitable client for me then, but it helped me in terms of reputation and future prospective clients. My advice is to always be upfront at the very beginning and crystal clear about what you will do for them and the processes involved BEFORE accepting the job.

And if they still over-demand, TEACH them how

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Follow him on Twitter or read his thoughts at verve search

Dan Shure, Evolving SEO

This is tough. I always try to start, of course, by setting the right expectations up front. But I think the way I have handled this (perhaps rather intuitively) is by emphasizing the value in my deliverables vs. just metrics like rankings. And trying to do something to make my work stand out and be unique in a way that would be hard to replicate. Thus, taking the emphasis away from JUST rankings, traffic, etc – of course you have to deliver on those too, but I find when you do exceptional work, clients are much less demanding about just rankings, and see the greater value of what you provide.

In the few cases where a client has expressed dissatisfaction, I honestly ask myself “am I responsible for that, and did I set the wrong expectation and not deliver?” I try to be really honest with myself and do something to make it up to the client right away. If it really is a client who “just doesn't get it” I'd find a way to not work with them anymore, although I can honestly say I've been lucky enough to not have that happen.

Follow him on Twitter or read his thoughts at Evolving SEO

Bill Sebald, Green Lane SEO

I’ve had my share of tough clients. On SEOmoz I wrote about how I work to avoid them whenever possible. But, when in deep with one, communication is my best method. Honest, quick, plentiful responses to issues and events. This is the opposite of what many want to do, which is frankly to avoid the client. I’ve found that the concern of sending many emails only to open up more work or tough situations for you, doesn’t usually come true. The opposite happens – they respect (and start to trust) that you’re on it, and ahead of things instead of reactionary. The truth is, if you get much more ahead of them so the “to do” items start backlogging with them, they can start to become apologetic. I can think of a couple times where I was recognized for turning a hard client into a pussycat, and all I did was open up

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the communication lines (which held me more strictly to my deliverables).

Follow him on Twitter or read his thoughts at Green Lane SEO

Ross Hudgens, Siege Media

When dealing with clients with bad expectations, I do one of two things: a) I get a gauge for their actual needs up front and never work for them, or b) I fire

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them. There's a “feel” you can get for clients by having intro calls, emails etc before working – and as I've found so far, if you can't get a feel for their needs/personality, that's your fault, not theirs. In general, also, if I can pick clients who have the ability to get results and give me the ability to execute, there are rarely concerns/stresses between us.

Follow him on Twitter or read his thoughts at Siege Media

Aleyda Solis, Seer Interactive

To minimize difficulties and misunderstandings with “tough” clients (and also avoid investing your time and efforts with clients that are just not ready for an SEO process), it is key to validate well and set the right expectations from the start of the process, making sure that the client is aware about timings and resources that will need to be invested from their part. If this is well validated from the start, from my experience, the possibility of having a successful collaboration grows a lot.

Once this is set at the start, having a clear communication, documentation and validation process along the SEO lifecycle that allows you to touch base consistently, making sure your recommendations are correctly implemented and your activities are aligned with the clients operations are also a must to have a smooth SEO process, a great relationship with the client and of course, higher chances of success.

Follow her on Twitter or read his thoughts at Aleyda Solis

Brittan Bright, iAcuire

I prefer to take the brutal honesty approach. We do our absolute best to do right by the client and honor our contract but I have told clients directly that we are not the right partner for them when the situation called for it.

In these circumstances it is always best to ensure we are learning from the situation. Did we position ourselves or our services wrong in the beginning our our relationship with the client? How could we have set better expectations? Did we maintain our standards in the areas of customer service and quality of work?

Every client is different so it is tough to give a blanket answer as to how to respond but I personally think being honest and direct is the way to go, even if it means walking away from the business. There have been situations where I have been very honest and tried to walk away from a situation only to have it be reigned in once boundaries became better defined.

Follow her on Twitter or read his thoughts at iAcquire

Ashwin Ramesh

In my opinion, there's no such thing as a bad client. There's just a client that's not a fit for your service or vice versa. When I get a client that's being unreasonable or in a situation where I understand that their expectations are not what's being offered, this is how I troubleshoot.

I tell the client nicely the quantum of work I can deliver. They can either work with me under those circumstances or find someone else. If the client doesn't agree and “forces” me to do something I obviously cannot, I charge them more money which would make it worth my while or look at an exit clause in the contract (if any)

In most cases, clients generally co-operate when you sit down and explain to them about your problems and the quantum of work you can perform.

Follow her on Twitter or read his thoughts at Guest Post Labs


About Vinoth Shankaran

Vinoth Shankaran is Guest Post Lab's resident evangelist. He is a major content and UX junkie who loves typography and is constantly in search of new beautiful typefaces.

Posted in SEO

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About Vinoth Shankaran

Vinoth Shankaran is Guest Post Lab's resident evangelist. He is a major content and UX junkie who loves typography and is constantly in search of new beautiful typefaces.

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About Vinoth Shankaran

Vinoth Shankaran is Guest Post Lab's resident evangelist. He is a major content and UX junkie who loves typography and is constantly in search of new beautiful typefaces.

Posted in SEO

10 Commandments of Inbound Marketing

We inbound marketers are a powerful lot – we create and promote content that gets consumed and shared by millions of people. But, what ethics or morals drive us? Do we have our own set of ten commandments?

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Thou shalt focus on thy customer

Closing individual sales is not enough for a successful business. It depends on developing lifetime relationships with customers profitably. But getting customer loyalty requires hard work. You will have to learn to assess the service-profit chain, leverage the relationship with customer satisfaction, loyalty, and company profitability.

Create thy user persona

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Thou shalt create a strategy first

Before you start creating content, you need to build your strategy.

Content strategy evaluates business and customer needs and provides strategic direction on how

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Thou shalt have an editorial calendar

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Remember thy analytics

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Thou shalt use social media to nurture leads

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Thou shalt not repurpose content

Having original content on each page of your web site is vital to a successful website. Content should be relevant to each page—and most important it should be original. Duplicate content from another page of your site or another site entirely not only damages all your hard SEO work, but could lead to a potential search engine ban!

Thou shalt make share content easily

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Thou shalt have clear call to action

The most important key to converting visitors into leads is to have a call to action. People are on your marketing channel, viewing your

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Thou Shall Not Create Link Scheme

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About Vinoth Shankaran

Vinoth Shankaran is Guest Post Lab's resident evangelist. He is a major content and UX junkie who loves typography and is constantly in search of new beautiful typefaces.

24 Inspiring Marketing Quotes

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Source: marketing quotes


About Vinoth Shankaran

Vinoth Shankaran is Guest Post Lab's resident evangelist. He is a major content and UX junkie who loves typography and is constantly in search of new beautiful typefaces.

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About Vinoth Shankaran

Vinoth Shankaran is Guest Post Lab's resident evangelist. He is a major content and UX junkie who loves typography and is constantly in search of new beautiful typefaces.