Guest Post Outreach Email Templates Inspiration

Disclaimer: While these emails have worked great in the past, you shouldn’t just copy and paste these into your outreach software and smash the send button. Instead, use them as inspiration to write your own.

Broken Link Email Template

Subject: There’s something wrong with your site

[insert their first name], I was browsing your website and I noticed you have a broken link. You can find it on [insert webpage with broken link] and it’s the [insert anchor text of the broken link] link.

As an avid reader of [insert their site name] I love reading anything you write about, such as [insert article on their website] and anything you link out to. Sadly I couldn’t find the article you were trying to link to, but I did happen to find another good webpage on the same topic… [insert url to webpage that you are building links to]. You should check it out and if you like it, you probably want to switch out the links.

I know you are busy and probably get millions of emails a day, but hopefully this one was helpful. I just wanted to help you out for once as [insert their site name] has changed my life.

[random persons name]

Source: Quick Sprout

Funny Link Request

Subject: dude you have to check out this nude pic

You dirty boy, I can’t believe you opened this email. There’s no nude pics here… instead I’m using a software called Yesware to track if you opened my email… and you did!

But don’t worry [insert their first name], I am not going to blackmail you by posting it all over the web. Instead I just want to you to link back to me.

Or at least consider it.

My website is [insert your URL] and here is why I think your readers would want you to link to me:

Insert reason #1
Insert reason #2

Hopefully you link to me. And don’t worry, even if you don’t, your “dirty” secret is safe with me.

Source: Quick Sprout

Guest Posting

Subject: you should blog about [insert your guest blog post topic]

[insert their first name], as an avid reader of [insert their site name] I would love to read about [insert guest blog post topic]… and I think your other readers would as well.

Your content on [insert existing post from their website #1, insert existing post from their website #2, and insert existing post from their website #3] are great, but I think you can tie it all together by blogging on [insert guest blog post topic].

I know you are probably busy and won’t blog on it so I’m going to make you an offer you can’t refuse. How about I write it for you? Don’t worry, I’m a great blogger and have had my posts featured on [insert previous guest post URL #1] and [insert previous guest post URL #2].

Let me know if you are interested, I already know your blogging style, plus I understand what your readers love… as I am one.

Source: Quick Sprout

PR Pitch

Subject: don’t you hate it when people pitch you story ideas [insert their first name]…

Well, I too have a PR pitch for you, but before you hit the spam button and move onto the next email, just give me 37 seconds or else you’ll regret this for life!

So here goes…

I’m launching [insert your website URL] on [insert date] and I wanted to see if you want to cover it. Here are 2 reasons you’re readers would love if you covered it:

Insert benefit #1
Insert benefit #2
I could keep on going with reasons on why you should blog about us, but I won’t bore you with the details. If you’re interested, let me know and we can setup a time to chat when you’re free.

[insert your name]

Oh… I think have 7 seconds left, so if you could just hit the reply button and let me know what you thought of my pitch that would be great. Even if it is “F off”… feedback would be great.

Source: Quick Sprout

Basic Link Request Template

Subject: [insert first name of website owner], i think i’m in love with you

Hopefully I didn’t freak you out by my subject line, but I’m really in love with you. Don’t worry, it’s not in a creepy way, mostly I’m in love with your website [insert their website name].

You probably get tons of people everyday whom are in love with [insert website name], so I won’t bore you with my reasons. Instead I thought I could show some appreciate by giving you some feedback on how you can improve your website.

Insert suggestion #1
Insert suggestion #2
And if you are wondering how you can repay your biggest fan, feel free to link to my website [insert URL].

Ah… just kidding, you’ve already done enough for me by making [insert their website name] so awesome!

[insert your name]

PS: If you do happen to link to my website, [insert URL], it will seriously make my year! Maybe even decade!

Source: Quick Sprout

Confused Guest Blogging With Article Marketing

Hey there,

We have been reading the articles on your website and are very impressed with the quality of your information. We have a team of copywriters who specialize in writing articles on various topics and would like to write an original article for you to use on your website.

Source: Ari Herzog

How About a Little Research

I wanted to make sure my topic fits with your theme. I have two guest posts that I would like to have published. One is about how to plan for retirement in your 20s. The second post is about odd things that need to be transported.

Source: Ari Herzog

Focus on Detail

Hi Carol –

You know we once talked about me contributing a guest post to Make a Living Writing?

I’m trying to write a lot of guest posts this month and have some big ones scheduled, I’d like to contribute to Make a Living Writing too.

I’ve been making some changes to my blog lately in terms of how I’m able to get clients, and I’m noticing some interesting things; I’ve gotten 3 clients in the past two weeks, two of which are paying over $100 per article.

I’m thinking of writing a post on how to use a blog to generate writing clients for What do you think about the idea?

Best Regards,

18 Year Old Blogger and Writer.

Source: Make Living Writing

Product Pitch

Hey Anthony,
My name is Eppie and I’m the creator of Link Detective. I found your blog from a recent comment on John Doherty’s blog and I wanted to reach out with a quick offer. First, if you are unfamiliar with Link Detective, I’ll share a few quick things about it.

  • It quickly analyzes a backlink profile and categorizes them into link types (blogroll, sidebar, comment, directory, etc)
  • There are both free and paid levels for users to enjoy
  • Makes quick and easy charts for you to share with clients
  • Easily filter links to help with link removal if you are dealing with a penalized site
  • Anyway, John’s been one of my favorite bloggers for quite some time and he reviewed Link Detective a while ago on his blog. Check out his review here.

I’d like to propose a similar offer to you. I’d like to let you try Link Detective out. If you enjoy it (or don’t enjoy it), I’m hoping you’ll decide to share it on your blog. There are no strings attached, I just thought you would be interested in the tool and would enjoy giving it a shot. If you do decide to write about it, I expect you to fully disclose that you got free access to the tool.
I hope to hear back from you soon.

Eppie Vojt

Source: North Side SEO

Promoting Research Work

Hi (blogger name)

I came across some data that shows Pinterest traffic is worthless for eCommerce stores. The research was carried out by a major online retailer and shows that Pinterest traffic has a 40% higher bounce rate than Facebook and a conversion rate which is 25% lower than Twitter.

If you would like me to send across more information about the research let me know, and I’ll happily email it across.



Source: Chris Dyson